Invited commentary: Food packaging: the medium is the message.

In this article the author discusses the important role of packaging as a marketing vehicle in promoting a food product. She explains that packaging has several important functions such as to market the product in the food industry and to extend the shelf-life of the product for transport and display that can influence consumer choices. However, the author believes that food packaging can mislead children and parents into thinking that the product is healthy when it is not.