ECONOMIC ASPECTS OF THE RELATIONSHIP BETWEEN LOGISTICS CHAIN MANAGEMENT AND COMPETITIVE STRATEGY.

Authors :: Banabakova, Vania Kuzdova
Stoyanov, Momchil Simenov
Source :: Buletin Stiintific. Dec2009, Vol. 14 Issue 2, p9-11. 3p.
Publication Year :: 2009
Abstract: In this paper we research the importance and interrelation between logistics chain management and the competitive strategy, as well as their overall impact over organizational aims. [ABSTRACT FROM AUTHOR]

Subjects :: *LOGISTICS
*COMPETITIVE advantage in business
*ORGANIZATIONAL aims & objectives
*MARKETING strategy
*SUPPLY chain management
*BUSINESS success
*INNOVATIONS in business
*BUSINESS planning
*MARKET value

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