RECRUITING FOR UNGLAMOROUS INDUSTRIES.

The article discusses the recruitment techniques used by Mattress Firm. According to Abby Ludens, national recruiting manager of the company, selling mattresses as a job does not readily attract recruits, that is why the company focuses on offering employee benefits such as career development and continued education. It describes the branding strategies of the company such as offering packaged training materials, employment branding materials, social networking and technology, and an internship program.