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Marchionne Upends Chrysler's Ways.
- Source :
-
Wall Street Journal - Eastern Edition . 1/12/2010, Vol. 255 Issue 9, pB1-B2. 2p. 1 Color Photograph. - Publication Year :
- 2010
-
Abstract
- The article focuses on Sergio Marchionne, Chief Executive Officer (CEO) of the automobile industry firm Chrysler Corp. Marchionne criticizes the industry marketing strategy of offering deep discounts on automobile purchases, stating that Chrysler and other companies have pursued market share at the expense of corporate profits.
Details
- Language :
- English
- ISSN :
- 00999660
- Volume :
- 255
- Issue :
- 9
- Database :
- Academic Search Index
- Journal :
- Wall Street Journal - Eastern Edition
- Publication Type :
- News
- Accession number :
- 47437478