POSSIBILITIES FOR MANAGING INTEGRATED COMMUNICATION.

The study analyses and develops the concept of integrated communication, offering markers for the founding of internal and external communication strategies of an organization. In the beginning the integrated communication is defined reported to different theories that have succeeded in time centred on public relations. Markers are identified that make possible the Trans-disciplinary analyses so that obtained information be used drafting managing strategies for integrated communication. Strategies can be truly performing if they are made up of correlated constructive actions in the contexts of communication as well as in the situation in which one communicates. [ABSTRACT FROM AUTHOR]