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A DISEASE THAT'S MORE THAN SKIN DEEP.

Source :
MediaWeek. 11/16/2009, Vol. 19 Issue 41, Special section pC6-C6. 1p.
Publication Year :
2009

Abstract

The article, part of a special advertising section, focuses on advertising for a drug to treat psoriasis created by the advertising agency DraftFCB. The advertising was presented with a CLIO Award in its first annual competition in the health care category. The drug, a biologic, was created and produced by the company Centocor Ortho Biotech.

Details

Language :
English
ISSN :
1055176X
Volume :
19
Issue :
41
Database :
Academic Search Index
Journal :
MediaWeek
Publication Type :
Periodical
Accession number :
46804129