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Protection racket.
- Source :
-
Economist . 11/21/2009, Vol. 393 Issue 8658, p66-66. 1/3p. - Publication Year :
- 2009
-
Abstract
- The article discusses why shoppers buy extended warranties on electronic goods. Research by professors Tao Chen, Ajay Kalra and Baohong Sun indicates people are more likely to buy warranties for products associated with fun, such as television sets. Warranties are also more apt to be purchased by poorer consumers.
- Subjects :
- *WARRANTY
*HOUSEHOLD electronics
*TELEVISION sets
*POOR people
Subjects
Details
- Language :
- English
- ISSN :
- 00130613
- Volume :
- 393
- Issue :
- 8658
- Database :
- Academic Search Index
- Journal :
- Economist
- Publication Type :
- Periodical
- Accession number :
- 45424827