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FATORES VISUAIS DE DESIGN E SUA INFLUÊNCIA NOS VALORES DE COMPRA DO CONSUMIDOR.
- Source :
-
RAE: Revista de Administração de Empresas . out-dez2009, Vol. 49 Issue 4, p373-386. 14p. 1 Diagram, 6 Charts. - Publication Year :
- 2009
-
Abstract
- This paper explores the theme of consumer experience in the physical environment offered by service companies. The research evaluated the influence of design characteristics on the perception of value by customers of self-service retail purchases. We identified the consumer purchase values and the design characteristics perceived in the context of self-service retail, regarding lay-out, signage and illumination in the environment. The applied method was a cross-sectional survey, with a sample of 274 undergraduate students, who manifested their perceptions of three different self-service bookstores, illustrated with photos. The results pointed out to four design characteristics with significant influence on the formation of value of the consumer's purchase from both the functional and hedonic perspectives. [ABSTRACT FROM AUTHOR]
Details
- Language :
- Portuguese
- ISSN :
- 00347590
- Volume :
- 49
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- RAE: Revista de Administração de Empresas
- Publication Type :
- Academic Journal
- Accession number :
- 45410008
- Full Text :
- https://doi.org/10.1590/S0034-75902009000400002