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OMD, CBS Vision join forces to create marketing-research facility.
- Source :
-
Advertising Age . 11/9/2009, Vol. 80 Issue 38, p4-30. 2p. - Publication Year :
- 2009
-
Abstract
- The article reports that the advertising agency OMD has created a partnership with CBS Vision, the research division of CBS Corp., to create an advertising research operation at the latter firm's facility in Las Vegas, Nevada. The agency will use the facility to allow its clients to test the effectiveness of advertising and marketing campaigns.
- Subjects :
- *BUSINESS partnerships
*RESEARCH funding
*ADVERTISING
*MARKETING research
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 80
- Issue :
- 38
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 45199249