Back to Search
Start Over
MARKETER OF THE YEAR: HYUNDAI.
- Source :
-
Advertising Age . 11/9/2009, Vol. 80 Issue 38, p1-12. 3p. - Publication Year :
- 2009
-
Abstract
- The article reports that the automobile industry firm Hyundai Motor America was selected in a reader public opinion poll as the winner of the publication's 2009 Marketer of the Year award. The company is cited for its television advertisement during the Super Bowl football game in which it offered consumers the chance to return a Hyundai they had purchased or leased if they became unemployed in 2009.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 80
- Issue :
- 38
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 45199043