Party Labels as Information Cues: The Influence of Ideological Information.

The article examines candidate evaluation in the context of Canadian politics, wherein the parties have different ideological reputations. In the conducted Internet survey, data from a mock election was included to assess the effect of cues from different parties in the individual's evaluations of the candidates. In theory, party labels offer a solution to provide information shortcuts, or heuristic aids, to an under-informed and under-interested political voter in deciding who to vote.