ARTICLE POPULARITY.

This paper briefly examines the causes and consequences of article popularity. Tracing subsequent citations to nearly 6,000 articles published during 1974-76 reveals that most articles are cited rarely, if ever. Over 90% are cited fewer than 20 times over the ensuing 6 years, whereas only 3/10ths of 1% are cited over 100 times. Regression analysis demonstrates that author reputation, article length, and quality of publishing journal are strong determinants of article popularity. The relative importance of various economics journals, though not their rankings, is sensitive to inclusion of "hit" articles; the differential impact of a journal may be more closely approximated by its ability to attract a significant proportion of the "hit parade" of articles. [ABSTRACT FROM AUTHOR]