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European Public Spheres and the EU's Communication Strategy: From Deficits to Policy Fit?
- Source :
-
Perspectives on European Politics & Society . Sep2008, Vol. 9 Issue 3, p342-356. 15p. - Publication Year :
- 2008
-
Abstract
- The European Union (EU) currently faces various political challenges surrounding questions of the Union's self-understanding with regards to processes of enlargement and self-definition. This paper analyses the newly created communication strategy devised by the European Union Commissioner for Institutional Relations and Communication and contrasts the mismatch between theoretical concepts of trans-national communication in the social sciences on the one hand and the problematic nature of the EU's communicative approach relating to the national public spheres on the other. I argue that while some theorists propagate idealistic-normative expectations rather than empirically based policy recommendations, the Commission has begun to listen to academics and politicians who rightfully call for more transparency and interaction with media outlets on a national level. Based on an analysis of the communication and information deficits between the Union's institutions, the national governments and the mass media, I supply suggestions as to how the Union could improve its communication policy. [ABSTRACT FROM AUTHOR]
- Subjects :
- *PUBLIC relations
*COMMUNICATION policy
*PUBLIC opinion
*PRESS & politics
Subjects
Details
- Language :
- English
- ISSN :
- 15705854
- Volume :
- 9
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- Perspectives on European Politics & Society
- Publication Type :
- Academic Journal
- Accession number :
- 45025598
- Full Text :
- https://doi.org/10.1080/15705850802223457