Peep Show Adds Some Chocolate Chicks.

Authors :: Klara, Robert
Source :: Brandweek. 10/12/2009, Vol. 50 Issue 36, p48-48. 1/2p.
Publication Year :: 2009
Abstract: This article presents information about the popular Easter candy known as Marshmallow Peeps. The candy consists of a sugar-coated yellow marshmallow in the shape of a baby chicken. The company that makes the candy, Just Born Candy Co., will be making chocolate-covered Peeps for the upcoming Easter. Consumer reaction to the new product will be easy because of the many Web sites created for the candy.