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Perception of the Authenticity of Atayal Woven Handicrafts in Wulai, Taiwan.

Source :
Journal of Hospitality Marketing & Management. 2008, Vol. 16 Issue 4, p385-409. 25p. 6 Charts.
Publication Year :
2008

Abstract

Indigenous cultures have become increasingly important tourism attractions and the production and sale of handicrafts have become one way in which indigenous peoples and tourists of different types interact. This is the situation in Wulai Township in Taipei County, Taiwan, where indigenous culture has become one among a variety of tourism attractions. The main objectives of this study are three-fold: (1) to explore the perceived authenticity of Atayal woven handicrafts among tourists who visit Wulai; (2) to examine whether or not significant differences exist among tourists to Wulai in their perceptions of the authenticity of Atayal woven handicrafts; and (3) to compare the differences in such perceptions between those on package tours and self-arranged visitors. Analyses of a survey of domestic tourists revealed that significant differences in perceptions exist in association with age, education, and place of residence. Package tour visitors responded more positively than self-arranged tourists concerning the authenticity of Atayal woven handicrafts. Means of enhancing the balance between commodification and authenticity of ethnic culture are suggested. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
19368623
Volume :
16
Issue :
4
Database :
Academic Search Index
Journal :
Journal of Hospitality Marketing & Management
Publication Type :
Academic Journal
Accession number :
44799805