Quintessentially Britain, truly Asia.

The article explores the potential of Malaysia as an international student market where British universities and institutions may consolidate their position in the higher education sector. The stated strategy of the University of Nottingham near Kuala Lumpur is transnational education whose aim is to attract both domestic and foreign students. Boyd McCleary, the British High Commissioner in Malaysia, considers education as an important link between the two countries. Awaited projects are the Kuala Lumpur Education City and the Iskandar developments.