Back to Search Start Over

New Nabisco team eyes promo shops.

Authors :
Lefton, Terry
Source :
Brandweek. 03/23/98, Vol. 39 Issue 12, p1. 2p.
Publication Year :
1998

Abstract

Reports on the plans of the management team of Nabisco. Details about the promotion agency review within the biscuit division; Reason for the management's plans to divest Fleischmann's and Parkay margarines; Information about the growth of the snacks category.

Subjects

Subjects :
*SNACK food industry

Details

Language :
English
ISSN :
10644318
Volume :
39
Issue :
12
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
443192

Tools

Authors Abstract Subjects Details