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Authors :
McCasland, Robin
Source :
Communication World. Sep/Oct2009, Vol. 26 Issue 5, p36-38. 3p.
Publication Year :
2009

Abstract

The article reports on the study from International Association of Business Communicators (IABC) Research Foundation which discloses the opportunities to improve employee engagement. The study indicates that it is a chance for communicators to influence the employees to realize that they are playing important part in achieving the organization's success. It notes that social media is not a solution to effective employee engagement instead, it can be used as a tool for engagement initiatives.

Details

Language :
English
ISSN :
07447612
Volume :
26
Issue :
5
Database :
Academic Search Index
Journal :
Communication World
Publication Type :
Periodical
Accession number :
44287248