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The engine behind employee communication SUCCESS.

Authors :
Mamantov, Carrie
Source :
Communication World. Sep/Oct2009, Vol. 26 Issue 5, p33-35. 3p.
Publication Year :
2009

Abstract

The article discusses the ways to achieve the engagement goals of employees. It mentions the utilization of emotional relationship, encouragement of collaboration through community and demonstration of underlying value as some of the corporate social responsibility (CSR) communication strategy that will help the companies to attain their employees' objectives. It also notes that the connection between the employers and employees are important in the process. INSET: CSR building blocks for your communication strategy.

Details

Language :
English
ISSN :
07447612
Volume :
26
Issue :
5
Database :
Academic Search Index
Journal :
Communication World
Publication Type :
Periodical
Accession number :
44287247