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Would you read your own stories?
- Source :
-
Communication World . Sep/Oct2009, Vol. 26 Issue 5, p14-15. 2p. - Publication Year :
- 2009
-
Abstract
- The article presents the author's views on how to deal with uninteresting corporate topics and provides several choices on how to convert it into an exciting one. He states that when communicators face boring topics they do not have a choice anymore because if they find their work boring how much more their readers. He notes on several ways on how to handle the problem which include writing a bad headline, listing a group of statistics and putting bad quote.
Details
- Language :
- English
- ISSN :
- 07447612
- Volume :
- 26
- Issue :
- 5
- Database :
- Academic Search Index
- Journal :
- Communication World
- Publication Type :
- Periodical
- Accession number :
- 44287240