To inform & delight PRINCIPLE.

The article profiles Allyson Lack and Pamela Zuccker, the partners and founders of the design agency Principle. Pamela earned her fine arts degree in painting at the University of Michigan, while Allyson pursued a bachelor's degree in business at the University of Maryland where she took some art classes and experimented in design. Trusting each other in work ethic, in excellence, and in numbers, the duo were able to accomplish a lot even while working long distance apart. Images of their works as presented in this article manage to inform and delight.