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Why Sociology Abandoned Communication.
- Source :
-
American Sociologist . Sep2009, Vol. 40 Issue 3, p167-174. 8p. - Publication Year :
- 2009
-
Abstract
- This paper considers the possibility that early sociological interest in the integrative role of mass communication may have been undermined (1) by the short-run study of media “campaigns,” and the declaration that such persuasive efforts have only “limited effect”; (2) by the wrangling over theories of “mass society”; and (3) by a quasi-journalistic emphasis on “media events.” In spite of the theoretical basis for reconciling these traditions, the rift over the academic locus of communications research has not been repaired. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00031232
- Volume :
- 40
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- American Sociologist
- Publication Type :
- Academic Journal
- Accession number :
- 44217658
- Full Text :
- https://doi.org/10.1007/s12108-009-9077-y