Ballot Box Communication in Online Communities.

The article discusses participation in online or Internet communities. There has been a large increase in online communities such as the picture sharing Web site Flickr.com, the video sharing Web site YouTube.com, and the news voting Web site Digg.com. The Web sites feature social interaction and exchange between users which is a direct contribution of their success and monetization. The exchange between Internet users on these online communities is termed Ballot Box Communication which is defined as an aggregation method reflecting the experience and opinions of the individuals within the community.