Do your employees understand stock options?

The article discusses communication plans about employee stock options. The author argues that an effective communication program will articulate goals and mechanics and develop an awareness of basic financial planning concepts. The author presents a plan for developing a communication plan that includes the program goals (retention, motivations, etc.), fundamentals of exercising options and buying stock, basic financial planning, and frequent communication. The author emphasizes the importance of managing employee expectations in both good and bad markets.