Asda to Solicit Shopper Input On Selection.

This article reveals that Asda, the Great Britain unit of Wal-Mart Stores Inc., will start a program that will solicit shoppers' input on the products it will stock in stores. It is said that Asda's initiative is the first of its kind in the world. Asda will email its "Pulse the Nation" group of customers numbering about 18,000 and respondents will have the option of rejecting or approving items and products.