THE INNER REVOLUTION.

The author discusses the manner of effectively communicating environmental issues to achieve results. He cites India's one-time spiritual leader Mahatma Gandhi and his words regarding being the change that you want society to embrace. The author reinforces the need to make change from within by referring to Schumacher College founder Satish Kumar, lawyer James Thorton, and author Michael Braungart. The author notes that certain non-governmental organizations (NGO) have determined that people react in unproductive ways to environmental images that are designed to shock them into action.