GLOCALIZATION OF INDIAN JOURNALISM.

This article explores glocalization, a theoretical framework advanced by Ronald Robertson, as a way to understand the changes taking place in Indian journalism practices and news content. The impact of globalization on news in India, when understood as glocalization, can be interpreted as a set of practices in which the local media have absorbed the global, rejuvenated the local, and given audiences possibilities of strengthening democratic discourses. While journalism practices such as integration of new information technologies, increased audience feedback, and increased professional training of journalism students have become globalized, news content continues to be highly localized in its purpose and scope. [ABSTRACT FROM AUTHOR]