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CBS Campaign Touts Net's Value.

Authors :
Lafayette, Jon
Source :
Television Week. 5/4/2009, Vol. 28 Issue 12, p3-3. 23p. 1 Color Photograph.
Publication Year :
2009

Abstract

The article reports on the Only CBS national campaign of CBS in the U.S. The television broadcaster used its television, radio and Internet outlets to market itself as the only broadcaster showing growth. Television advertisements for the campaign were shown on CBS shows including "Face the Nation With Bob Schieffer" and "60 Minutes."

Details

Language :
English
Volume :
28
Issue :
12
Database :
Academic Search Index
Journal :
Television Week
Publication Type :
Periodical
Accession number :
41326686