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CBS Campaign Touts Net's Value.
- Source :
-
Television Week . 5/4/2009, Vol. 28 Issue 12, p3-3. 23p. 1 Color Photograph. - Publication Year :
- 2009
-
Abstract
- The article reports on the Only CBS national campaign of CBS in the U.S. The television broadcaster used its television, radio and Internet outlets to market itself as the only broadcaster showing growth. Television advertisements for the campaign were shown on CBS shows including "Face the Nation With Bob Schieffer" and "60 Minutes."
- Subjects :
- *ADVERTISING campaigns
*TELEVISION advertising
*TELEVISION broadcasting
Subjects
Details
- Language :
- English
- Volume :
- 28
- Issue :
- 12
- Database :
- Academic Search Index
- Journal :
- Television Week
- Publication Type :
- Periodical
- Accession number :
- 41326686