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NEWS ROUNDUP.
- Source :
-
Brandweek . 02/12/2001, Vol. 42 Issue 7, p5. 3p. - Publication Year :
- 2001
-
Abstract
- Presents updates on marketing and advertising campaigns in the United States as of February 12, 2000. Role of basketball star Kobe Bryant in the launch of McDonald's Big N' Tasty sandwich; School promotion of Nintendo and Kids' WB! for the release of `Pokemon 3 The Movie'; Tagline of the advertising campaign for Dockers apparel.
- Subjects :
- *ADVERTISING campaigns
*MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 42
- Issue :
- 7
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 4127356