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NEWS ROUNDUP.

Source :
Brandweek. 02/12/2001, Vol. 42 Issue 7, p5. 3p.
Publication Year :
2001

Abstract

Presents updates on marketing and advertising campaigns in the United States as of February 12, 2000. Role of basketball star Kobe Bryant in the launch of McDonald's Big N' Tasty sandwich; School promotion of Nintendo and Kids' WB! for the release of `Pokemon 3 The Movie'; Tagline of the advertising campaign for Dockers apparel.

Subjects

Subjects :
*ADVERTISING campaigns
*MARKETING

Details

Language :
English
ISSN :
10644318
Volume :
42
Issue :
7
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
4127356