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Ford Seeks 'PT-Style' Buzz for T-Bird Via Relationship Efforts, Not TV.

Authors :
Irwin, Tanya
Source :
Brandweek. 01/15/2001, Vol. 42 Issue 3, p4. 2/5p. 1 Color Photograph.
Publication Year :
2001

Abstract

Reports that Ford Motor Co. may skip television (TV) advertising for its Thunderbird models in the United States as of January 2001. Reason for its skipping of TV advertising; Details on its plan on relationship marketing.

Subjects

Subjects :
*TELEVISION advertising
*THUNDERBIRD automobile
*RELATIONSHIP marketing

Details

Language :
English
ISSN :
10644318
Volume :
42
Issue :
3
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
4044507

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Authors Abstract Subjects Details