CRITICAL INCIDENTS IN TOURISM: FAILURE, RECOVERY, CUSTOMER SWITCHING, AND WORD-OF-MOUTH BEHAVIORS.

MLA

Swanson, Scott R., and Maxwell K. Hsu. “Critical Incidents in Tourism: Failure, Recovery, Customer Switching, and Word-Of-Mouth Behaviors.” Journal of Travel & Tourism Marketing, vol. 26, no. 2, Mar. 2009, pp. 180–94. EBSCOhost, https://doi.org/10.1080/10548400902864800.

APA

Swanson, S. R., & Hsu, M. K. (2009). Critical Incidents in Tourism: Failure, Recovery, Customer Switching, and Word-Of-Mouth Behaviors. Journal of Travel & Tourism Marketing, 26(2), 180–194. https://doi.org/10.1080/10548400902864800

Chicago

Swanson, Scott R., and Maxwell K. Hsu. 2009. “Critical Incidents in Tourism: Failure, Recovery, Customer Switching, and Word-Of-Mouth Behaviors.” Journal of Travel & Tourism Marketing 26 (2): 180–94. doi:10.1080/10548400902864800.