In Miami, Tennis Event Eyes Hipsters, Honkers.

Authors :: Karp, Hannah
Source :: Wall Street Journal - Eastern Edition. 3/30/2009, Vol. 253 Issue 73, pB9. 0p. 1 Black and White Photograph.
Publication Year :: 2009
Abstract: The article reports on the decision Sony Ericsson Open organizers to bring the tennis tournament in Key Biscayne, Florida to attact more young fans. The tournament kicked-off with a match between players Venus Williams and Andy Murray. The tour also included a party with disc jockeys (DJs), autograph signings at an upscale shopping center and a Sunday pool party at the University of Miami. Players also had a soiree hosted by rapper Wyclef Jean.