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Consumers call the tune.

Authors :
Herceg, Rosemary
Flattery, Tim
Source :
BRW. 10/20/2000, Vol. 22 Issue 41, p28. 1p. 1 Color Photograph, 1 Black and White Photograph.
Publication Year :
2000

Abstract

Interviews Peter Murphy, general manager of Australia-based jeans company Levi Strauss Australia. Challenges faced by the company in Australia; Marketing and advertising trends.

Subjects

Subjects :
*EXECUTIVES

Details

Language :
English
ISSN :
0727758X
Volume :
22
Issue :
41
Database :
Academic Search Index
Journal :
BRW
Publication Type :
Periodical
Accession number :
3758926

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Authors Abstract Subjects Details