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Agencies, advertisers scale back TV-upfront activities.
- Source :
-
Advertising Age . 4/6/2009, Vol. 80 Issue 12, p20-20. 2/5p. - Publication Year :
- 2009
-
Abstract
- The article reports that leading Spanish language television broadcasters Univision Communications and Telemundo will not participate in the traditional "upfront" advertising sales presentations for the 2009-2010 television season. The two broadcasters will instead hold a series of smaller meetings with Hispanic American advertising agencies and media buying services throughout the U.S.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 80
- Issue :
- 12
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 37373738