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Motown woes weigh on adworld-but not as much as you'd think.
- Source :
-
Advertising Age . 4/6/2009, Vol. 80 Issue 12, p1-23. 3p. - Publication Year :
- 2009
-
Abstract
- The article examines the effect of the financial problems of automobile makers General Motors and Chrysler on mass media and advertising agency finance. The two firms, which are on the verge of bankruptcy, spent a combined $3 billion on advertising in 2008. Agencies and mass media firms have gradually reduced their dependence on automobile advertising in the 2000s.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 80
- Issue :
- 12
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 37373588