Die ZBW 2008 -- Eine Bibliothek, zwei Auszeichnungen -- Vielfacher Nutzen?

This article contains discussion concerning how the German Central Library for Economics, the Leibniz Informationszentrum Wirtschaft (ZBW), can profit from and use the awards and honors it received in 2008. Background information about the prizes, how they can be used to enhance networking, and how they can help support marketing and public relations initiatives, is also presented.