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Ads on Cell Phones (And You Thought You Had Escaped).

Authors :
Selingo, Jeffrey
Source :
New York Times. 09/28/2000, Vol. 150 Issue 51525, pG7. 0p. 1 Black and White Photograph.
Publication Year :
2000

Abstract

Focuses on the move of advertisers in the United States in tapping cell phone subscribers with text messages to reach customers. Details on the advertising tests to be conducted by SkyGo on its Boulder, Colorado users; Challenges faced by companies planning to user cell phones for their advertisements.

Subjects

Subjects :
*ADVERTISING
*CELL phone systems

Details

Language :
English
ISSN :
03624331
Volume :
150
Issue :
51525
Database :
Academic Search Index
Journal :
New York Times
Publication Type :
News
Accession number :
3649109