Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry.

MLA

Clavio, Galen, et al. “Communicating with Consumers through Video Games: An Analysis of Brand Development within the Video Gaming Segment of the Sports Industry.” International Journal of Sports Marketing & Sponsorship, vol. 10, no. 2, Jan. 2009, pp. 143–56. EBSCOhost, https://doi.org/10.1108/IJSMS-10-02-2009-B005.

APA

Clavio, G., Kraft, P. M., & Pedersen, P. M. (2009). Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry. International Journal of Sports Marketing & Sponsorship, 10(2), 143–156. https://doi.org/10.1108/IJSMS-10-02-2009-B005

Chicago

Clavio, Galen, Patrick M. Kraft, and Paul M. Pedersen. 2009. “Communicating with Consumers through Video Games: An Analysis of Brand Development within the Video Gaming Segment of the Sports Industry.” International Journal of Sports Marketing & Sponsorship 10 (2): 143–56. doi:10.1108/IJSMS-10-02-2009-B005.