TANGIBLE RETURN ON INVESTMENT INTEGRATING LEARNING TO REACH DESIRED RESULTS.

The article discusses Bachrach & Associates Inc. (BAI), examining the organization's experience with the outcome of learning initiative design. BAI determined that there was a tangible return on investment (ROI) for its customers who used BAI's blended learning and reinforcement approach. BAI transformed its foundational learning materials into true learning instruments, the author indicates, with an approach that reflected more emphasis on adult learning and blended learning. Also discussed is accountability coaching by means of two phone calls per month.