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Pringles Zip Dip takes on Frito's snack leadership.
- Source :
-
Advertising Age . 10/2/2000, Vol. 71 Issue 41, p12-12. 2/5p. 3 Color Photographs. - Publication Year :
- 2000
-
Abstract
- The article announces the plan by package goods company, Procter & Gamble Co. to compete with Frito-Lay's chip and dip products in the United States. The company has launched a test marketing strategy citing a television advertisement which features P& G's chips. The company has also launched several snack foods to compete with Frito-Lay.
- Subjects :
- *SNACK food industry
*SNACK foods
COMPETITION
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 71
- Issue :
- 41
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 3603417