Neuromarketing Isn't Marketing.

The article discusses the morality of neuromarketing. Neuromarketing implies the use of a functional magnetic resonance imaging system to scan a client's brain in order to draw conclusions how to sell products to customers in an effective way. According to the article, the practice is offensive and contrary to any principle of customer experience. It is advised to focus on the client's heart rather than messing with the brain of the customer.