Can Canadians Take a Hint? The (In)Effectiveness of Party Labels as Information Shortcuts in Canada.

This paper examines the usefulness of Canadian political party labels as information shortcuts. We supplement survey data analysis with the results of an experiment that tested whether knowing a party's position on an issue influenced opinion expression. We find that, contrary to findings in other countries, among our subject pool, Canadian political parties are not consistently useful as information cues. The Liberal party cue is hardly useful, and while the Conservative party cue can be effective, it appears to push partisans toward a more liberal stance on selected opinions. Only the NDP cue appears to influence opinions in the expected direction. These mixed findings run counter to foundational works on party labels as information shortcuts (mostly focused on US politics) and, instead, are consistent with previous scholarship on Canadian politics. [ABSTRACT FROM AUTHOR]