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- Source :
-
Computers in Libraries . Sep2000, Vol. 20 Issue 8, p44. 5p. - Publication Year :
- 2000
-
Abstract
- Discusses the use of marketing techniques to make libraries more visible as a primary information resource in the community. How librarians at the Auburn University Libraries in Auburn, Alabama undertook a series of promotional events to increase the visibility of the libraries and to market their online presence; Promotional items and giveaways used by the librarians which featured the Web site address of the library; Other marketing initiatives. INSET: TIPS FOR ORDERING PROMOTIONAL ITEMS.
- Subjects :
- *ACADEMIC libraries
*LIBRARIES & schools
*LIBRARY marketing
*LIBRARIES
Subjects
Details
- Language :
- English
- ISSN :
- 10417915
- Volume :
- 20
- Issue :
- 8
- Database :
- Academic Search Index
- Journal :
- Computers in Libraries
- Publication Type :
- Periodical
- Accession number :
- 3505808