Reply.

The article presents the reply of Susana Narotzky regarding the comments made by Vasiliki P. Neofotistos to her ethnographic project "The Project in the Model: Reciprocity, Social Capital, and the Ethnographic Realism." She comments that ethnographic literature need to put into communication publicly and she cited that it is a kind of awareness that people should know about. She pointed out that her article did not focus on the contemporaneous ethnographical work and its sociological and anthropological points of view are utilized in a common sense manner.