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Analysts Question Wendy's Flight to 'Quality' Positioning.

Authors :
Hein, Kenneth
Source :
Brandweek. 10/6/2008, Vol. 49 Issue 35, p014-015. 2p. 1 Color Photograph.
Publication Year :
2008

Abstract

The article discusses the declining sales figures of fast food restaurant chain Wendy's and examines their increasing advertising to adults rather than younger people. The advertising and sales of Wendy's are compared with those of their top competitors, McDonald's and Burger King. Comments from Wendy's representative Bob Bertini regarding their advertising campaign are also included.

Details

Language :
English
ISSN :
10644318
Volume :
49
Issue :
35
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
34741080