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Analysts Question Wendy's Flight to 'Quality' Positioning.
- Source :
-
Brandweek . 10/6/2008, Vol. 49 Issue 35, p014-015. 2p. 1 Color Photograph. - Publication Year :
- 2008
-
Abstract
- The article discusses the declining sales figures of fast food restaurant chain Wendy's and examines their increasing advertising to adults rather than younger people. The advertising and sales of Wendy's are compared with those of their top competitors, McDonald's and Burger King. Comments from Wendy's representative Bob Bertini regarding their advertising campaign are also included.
- Subjects :
- *ADVERTISING
*PRIMARY audience
*CONVENIENCE foods
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 49
- Issue :
- 35
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 34741080