Worldwide support found for measuring true wealth of nations.

Purpose - The purpose of this paper is to present a survey by GLOBESCAN for Ethical Markets Media, LLC which was released at the "Beyond GDP" Conference in the European Parliament, 19-20 November. Design/methodology/approach - The methodology is survey based. Findings - Three-quarters of people in ten countries agree that their governments should look beyond economics and include health, social and environmental statistics in measuring national progress. Originality/value - This paper is contrary to the accepted view of appropriate national growth measures. [ABSTRACT FROM AUTHOR]