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BOOST IN ONLINE CHECKING REASON TO CHEER AT WAMU.
- Source :
-
Brandweek . 6/2/2008, Vol. 49 Issue 22, p8-8. 1/3p. - Publication Year :
- 2008
-
Abstract
- The article presents a case study of an advertising campaign which was developed by TBWA/Chiat/Day for Washington Mutual in an effort to promote the bank's services, and in particular, to promote its online checking service. A discussion of the success of the campaign, which attracted 145,501 new online checking applications, is presented.
- Subjects :
- *ADVERTISING campaigns
*SALES promotion
*BANK marketing
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 49
- Issue :
- 22
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 32543858