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Player transgressions and the management of the sport sponsor relationship
- Source :
-
Public Relations Review . Jun2008, Vol. 34 Issue 2, p99-107. 9p. - Publication Year :
- 2008
-
Abstract
- Abstract: Player transgressions in sport relate to on- or off-field incidents that are out of the ordinary and may bring negative repercussions for stakeholders as a result of their association with the team, athlete or sport. Based on a series of depth interviews conducted with executives representing major Australian team-based sporting organizations, this paper outlines the effects that these incidents can have on relationships with sponsors from a sport organization perspective. The findings serve to develop a conceptual model that illustrates that the impact of transgressions is determined by a number of factors, which are discussed. The paper further presents a number of implications for the sport organization''s public relations strategy, given that the role of public relations has evolved from primarily a communications focus to a more strategic management of relationships with various publics and stakeholders. [Copyright &y& Elsevier]
- Subjects :
- *MANAGEMENT
*SPORTS
*PUBLIC relations
*STRATEGIC planning
Subjects
Details
- Language :
- English
- ISSN :
- 03638111
- Volume :
- 34
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- Public Relations Review
- Publication Type :
- Academic Journal
- Accession number :
- 32493542
- Full Text :
- https://doi.org/10.1016/j.pubrev.2008.03.012