Análisis del efecto moderador de la estructura de la interdependencia sobre la relación entre la confianza y la satisfacción en relaciones fabricante-distribuidor.

The objective of this paper is to examine in depth the manufacturer-distributor relationships through a dyadic approach (both partners of the commercial transaction are jointly considered). So far, this approach has received little attention in marketing literature. In this context, an analysis of the influence of interdependence structure on relation between trust and satisfaction in manufacturer-distributor relationships is carried out. In this study, the hypotheses were tested through a qualitative and quantitative research in the bakery sector (Spain). The results found that the influence of interdependence structure is significantly different depending on the relationship perspective examined. Finally, several academic and managerial implications about the commercial relationships management are outlined. [ABSTRACT FROM AUTHOR]