AMERICAN AIRLINES KEEPS E-COM AIRBORNE.

Authors :: Rice, Valerie
Source :: eWeek. 05/15/2000, Vol. 17 Issue 20, p56. 2p. 1 Color Photograph, 1 Chart, 1 Graph.
Publication Year :: 2000
Abstract: Focuses on the upgrading of the electronic commerce Web site of American Airlines Inc. Decision-making process initiated by Scott Hyden, the company's managing director of interactive marketing; Separation of the transaction load between server facilities in California and Virginia; Amount of airline tickets sold over the Web site daily; Use of RSW Software Inc.'s e-Test Suite and service. INSET: B2B takes flight..